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The web site headworks.co.uk had the following in the site, "The Background of this area should be an image." We saw that the webpage stated " Please use Change Background feature to change background of this area." It also said " Can be found under DESIGN tab. The worlds first intelligent mannequin only from Headworks. Headworks presents a new experience in visual display and communication. An ultra realistic talking 3D holographic head combines with a life-size mannequin body. Guaranteed stopping power to engage and retain customers. Available for sale or hire Call 44 07867 503 315." The header had talking mannequin as the highest ranking optimized keyword. This keyword is followed by virtual mannequin, holographic mannequin, and human which isn't as urgent as talking mannequin. The other words headworks.co.uk used was virtual human. hologram is included but could not be understood by web engines.